Banco W: Work Differently with Your Customers

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Banco W uses proactive, automated, two-way SMS conversations powered by Juntos to help its customers along their financial journeys. Check out this quick video they produced to see Juntos in action!

 

Banco W Head of Marketing Maria Fernanda Escobar Posada sat down with us to discuss in more detail how Banco W builds trusting relationships with its customers. Interactive, mobile conversations are a key piece of its engagement strategy.

"Juntos has shown us a different way of interacting with clients, of recognizing their needs and expectations, and answering them to build better relationships."